With over 20 years of experience working across Microsoft Dynamics 365 Business Applications, I’ve built a deep understanding of how businesses run—from the systems that power finance and operations to the tools that support sales, service, and everything in between. I’ve worked hands-on across the full implementation lifecycle, from technical support and development to consulting and strategic sales, helping organisations get the most out of their technology.

At Waboom.ai, that experience helps shape a practical, systems-aware approach to AI. Having worked across complex, connected environments, I understand where AI can make a real difference—whether that’s saving time, reducing manual work, or unlocking better decisions. Our focus is on helping organisations adopt AI in ways that are meaningful, scalable, and grounded in how their business actually works.

I believe in keeping things simple, working closely with clients to deliver AI that’s easy to use, quick to value, and designed to evolve with their needs.